Its really important to innovate as a start up. We are a start up in the fashion Industry. Yes, that’s correct; Laundry is part of the fashion industry. Its the textile care industry after all.
The way we innovate is not always by upgrading technology or service or price or product or features. Sometime Innovation in the market comes through simple change in approach. Within India, the innovation is the approach from being a Dhobi and working hard to becoming known as a Laundry and Dry Cleaning brand.
We have find innovation with our brand in the sector. We are relating textile care directly with fashion, the association that should have come easily and even before we existed.
But with us, here is a start of innovation. Lets change the mindset.
We honor not just the sector but also the reason it exists: the Fashion Designers, the trendsetter, the artists.
Thank you Fashionista’s, as its for you, we exist.